Business Case

Adopt ID PLM

ADOPT id PLM is a Siemens PLM partner in the manufacturing industry

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CLIENT

Adopt ID PLM

WEBSITE

Show Website

INDUSTRY

Computer Software

EMPLOYEES

11-50

HEADQUARTER

Roeselare, West-Vlaanderen, Belgium

ADOPT id PLM is a Siemens PLM partner in the manufacturing industry. Their main business activities include Business Process Optimization with PLM software, Design Engineering Process Optimization with CAD software, Production Process Optimization with CAM software, and

Manufacturing Method Optimization with MES software

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The Problem

The client had issues finding the right companies that match their ideal customer persona in a multilingual domain. They needed a strategic approach to target companies based on their language and cultural specifications.

Our Solution

We designed and executed a highly targeted ABM (Account Based Marketing) campaign that had the following specifications:

 

  • Receiving sample data of client’s current/ideal customers.
  • Finding the right companies through reverse engineering and using firmographic data, concepts and keywords used on their website and social media. For this client our algorithms were tuned  to obtain and analyze keywords and concepts in Dutch, French and German as well.
  • Rating the companies based on their priority.
  • Adaptively searching for the  right executives and managers  within each account.
  • Initiating the conversation between our client and potential buyers in various languages(Dutch & French) via LinkedIn & Email through a 3-7 touch point cadences
  • Providing specialized ABM dashboard for reporting and tracking every movement of prospect all the way inside the funnel.
  • Retargeting high value prospect that were not engaged in the original campaign via the 2nd wave of cadences.

Results

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311

Targeted Companies

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605

Targeted executives

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23.94%

Connectivity

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44.92%

Engagement

Hot result

The client was able to get in touch with …. Of companies that would normally take …. To engage with in ….. . Also, they were abe to close … number of deals with the total value of ….. After … months!

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