Business Case
Adopt ID PLM
ADOPT id PLM is a Siemens PLM partner in the manufacturing industry
CLIENT
Adopt ID PLM
WEBSITE
Show Website
INDUSTRY
Computer Software
EMPLOYEES
11-50
HEADQUARTER
Roeselare, West-Vlaanderen, Belgium
ADOPT id PLM is a Siemens PLM partner in the manufacturing industry. Their main business activities include Business Process Optimization with PLM software, Design Engineering Process Optimization with CAD software, Production Process Optimization with CAM software, and
Manufacturing Method Optimization with MES software
Tags
The Problem
The client had issues finding the right companies that match their ideal customer persona in a multilingual domain. They needed a strategic approach to target companies based on their language and cultural specifications.
Our Solution
We designed and executed a highly targeted ABM (Account Based Marketing) campaign that had the following specifications:
- Receiving sample data of client’s current/ideal customers.
- Finding the right companies through reverse engineering and using firmographic data, concepts and keywords used on their website and social media. For this client our algorithms were tuned to obtain and analyze keywords and concepts in Dutch, French and German as well.
- Rating the companies based on their priority.
- Adaptively searching for the right executives and managers within each account.
- Initiating the conversation between our client and potential buyers in various languages(Dutch & French) via LinkedIn & Email through a 3-7 touch point cadences
- Providing specialized ABM dashboard for reporting and tracking every movement of prospect all the way inside the funnel.
- Retargeting high value prospect that were not engaged in the original campaign via the 2nd wave of cadences.
Results
311
Targeted Companies
605
Targeted executives
23.94%
Connectivity
44.92%
Engagement
Hot result
The client was able to get in touch with …. Of companies that would normally take …. To engage with in ….. . Also, they were abe to close … number of deals with the total value of ….. After … months!
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– An overview of our technology
– A live demo of our customers results
– Some of the best practices we use to boost sales in complex B2B industries
– A guide on how to get your free sample dataset
