Business Case
Machine Saver Inc
Machine Saver Inc. provides the next generation solution in machine protection.
CLIENT
Machine Saver Inc
WEBSITE
Show Website
INDUSTRY
Electrical & Electronic Manufacturing
EMPLOYEES
11-50
HEADQUARTER
Missouri City, Texas, US
Machine Saver Inc. provides the next generation solution in machine protection. Through their products and services, they prevent industrial plants and manufacturing sites from financial and equipment losses.
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The Problem
The client has been developing a brand new product that required market research on across all North Americawithin one month period. In order to conduct the research, it’s needed to get in touch with experts in the areas of Reliability, Maintenance, and vibration to showcase their new product, share surveys and get feedback and insights.
Our Solution
We designed and executed a highly targeted ABM (Account Based Marketing) campaign with following specifications:
- Identifying companies with ideal customer profiles across large corporations and subsidies in US & canada. We adopted specialized databases to discover Industrial equipment providers, buyers and resellers, and optimized the process based on concepts, keywords and firmographic data.
- Finding the right executives, managers, engineers and experts within each account.
- Connecting and following up with prospects on LinkedIn & Email through a 4 touch point cadences.
- Providing specialized ABM dashboards to track and monitor prospects interactions and impressions across different stages of funnel. l
- Retargeting high value prospects that were not engaged in the original campaign via 2nd wave of cadences in afully automated fassion.Â
Results
Targeted Companies
1093
Targeted executives
Connectivity
Engagement
Hot result
The client was able to target XXXX potential future buyers that showed interest after submitting the survey.
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