Business Case
Machine Saver Inc
Machine Saver Inc. provides the next generation solution in machine protection
CLIENT
Machine Saver Inc
WEBSITE
Show Website
INDUSTRY
Electrical & Electronic Manufacturing
EMPLOYEES
11-50
HEADQUARTER
Missouri City, Texas, US
Machine Saver Inc. provides the next generation solution in machine protection. Through their products and services, they prevent industrial plants and manufacturing sites from financial and equipment losses.
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The Problem
The client is active in a very specific and niche market where finding new potential customers and partners is a challenge. Also, sales cycles are long and it takes a lot of effort and capital cost to first, find the right buyers, engage with them, and convert them into meetings.
Our Solution
We designed and executed a highly targeted ABM (Account Based Marketing) campaign that had the following specifications:
- Receiving some sample data of client’s current/ideal customers and partners (from their CRM)
- Finding the right companies through reverse engineering and using firmographic data, concepts and keywords used on their website and social media.
- Rating companies with the help of client based on priorities and targeting objectives
- Finding the right executives(In this case Maintenance Managers, Reliability Engineers, CEOs, COOs and Vibration experts) inside each account
- Initiating the conversation between our client and potential buyers via LinkedIn & Email through a 3-7 touch point cadences
- Providing specialized ABM dashboard for reporting and tracking every interaction with each prospect all the way through the funnel
- Retargeting high value prospect that were not engaged in the original campaign via the 2nd wave of cadences, fully automated
Results
982
Targeted Companies
5634
Targeted executives
21.21%
Connectivity
44.99%
Engagement
Hot result
The client was able to close deals with… of companies(Name of the companies) that worth …… in total through connecting and engaging with the right executives inside the right accounts.
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