Business Case
Multapplied Networks
Multapplied Networks empowers Service Providers to host, operate
CLIENT
Multapplied Networks
WEBSITE
Show Website
INDUSTRY
Computer Networking
EMPLOYEES
11-50
HEADQUARTER
Vancouver, BC, Canada
Multapplied Networks empowers Service Providers to host, operate, and manage a white-label, carrier-agnostic SD-WAN platform. They help their customers build their brand, business, and margins by running their own network and infrastructure.
Tags
The Problem
The client is active in a very specific and niche market where finding new potential customers and partners is a challenge. Also, sales cycles are long and it takes a lot of effort and capital cost to first, find the right buyers, engage with them, and convert them into meetings. In addition, as their product and services are complex, there is a great need to get in touch with technical experts inside each company that are hard to find.
Our Solution
We designed and executed a highly targeted ABM (Account Based Marketing) campaign that had the following specifications:
- Receiving some sample data of client’s current/ideal customers and partners (from their CRM)
- Finding the right companies through reverse engineering and using firmographic data, concepts and keywords used on their website and social media.
- Rating companies with based on prioritiesÂ
- Finding the right executives(In this case IT managers, Vice Presidents of Business Development, CEOs, and VoIP/SD-WAN experts) inside each account
- Initiating the conversation between our client and potential buyers via LinkedIn & Email through a 3-7 touch point cadences
- Providing specialized ABM dashboard for reporting and tracking every interaction with each prospect all the way through the funnel
- Retargeting high value prospect that were not engaged in the original campaign via the 2nd wave of cadences, fully automated
Results
296
Targeted Companies
1868
Targeted executives
26.46%
Connectivity
30.50%
Engagement
Hot result
The client was able to close deals with X number of companies (Name of the companies if possible) that worth $YYYYY in total through connecting and engaging with the right executives inside the right accounts.
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